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Sustainability is a growing priority for businesses due to regulations, public pressure, or personal commitment. But what does it mean to be a sustainable entrepreneur? This case explores the challenges of building a sustainable business, balancing strong sustainability—where environmental and social concerns take precedence—and weak sustainability, where financial interests come
Design sprints provide a structured framework that enables teams to collaborate more efficiently, think more strategically, and work more effectively toward solving complex challenges. By fostering a dynamic and focused group environment, design sprints encourage innovation, streamline decision-making, and accelerate the development of new concepts. This collaborative exercise demonstrates how
This exercise paves way for a project team to explore (diverge) and specify which actors might have an interest in the team’s idea, and what value the project could provide for these actors. This may later help the teams to choose an idea and to consider how they might involve
Sustainable entrepreneurship education (SEE) equips students to drive sustainability efforts, requiring diverse teaching methods and tools. Live cases—real, current organizational challenges—are used in entrepreneurship and sustainability education and show promise for teaching sustainable entrepreneurship in higher education. However, their application in SEE remains unclear.
We explore how entrepreneurship educators can guide students in developing cases based on their own entrepreneurial experiences to encourage reflection and create meaningful learning opportunities. This approach exemplifies student-directed pedagogy, where learning stems directly from students’ experiences—a concept gaining traction among entrepreneurship educators. When implemented effectively, this method helps students
Student challenges are defined as faculty-facilitated short-term processes where students address problems presented by client(s) where innovation is needed and propose solution(s) to the presented problem as part of a curricular course or extracurricular activity. The students’ task during a student challenge is to interact with the client and other

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