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Norms can be called the invisible hand that guides action in a society, organisation or team. The norming exercise tries to make the invisible visible by adressing this important framework for team collaboration.
This book chapter explores how entrepreneurship education can integrate environmental sustainability through diverse case methods that equip students with both business and sustainability skills, responding to the global need for more responsible entrepreneurial practices.
The case highlights how, despite institutional support, the key to success lies in the entrepreneur’s drive, problem-solving ability, and commitment to turning an idea into a viable business.
This case helps teach how leaders can use dynamic capabilities and innovative leadership to manage global complexity and sustain competitiveness in uncertain environments.
This case examines how Nordic Comfort Products launched an eco-friendly chair using recycled aquaculture plastic relying on strategic collaborations, combining competitiveness and sustainability in the furniture industry.

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