User and costumer research

A conversation with Karolina Lesniak,

Ph.D. candidate, NTNU

Wondering why you should do user and customer research? This introductory video explains how to gain knowledge about your users and customers, and turn it into convincing arguments. Also discussing what can happen if you’re not aware of confirmation bias.


  • Starting the exploratory phase
  • Observation and conducting interviews
  • Avoiding confirmation bias
  • Hypothesis testing

Related resources