How To: Start a Mentor Service
Photo by Brooke Cagle on Unsplash
By the CHIC project in collaboration with Engage SFU NTNU
EIT HEI Initiative 2021 CHIC project-ID #210290
This handbook aims to support new or existing student-to-student mentoring organizations by presenting knowledge and experiences gathered from Spark* NTNU and similar organizations at various universities. By synthesizing insights and best practices from successful student-to-student mentoring initiatives, this handbook serves as a valuable resource and training for students who wish to start or further develop their own student-to-student mentoring service.
When developing mentoring services, both students and educators should consult the handbook.
About the Handbook
We extend our gratitude to Spark* Nord at Nord University and Nyskaping at the University of Agder for their valuable contributions. Additionally, a separate handbook created by CHIC complements this resource by offering an introduction to mentoring, which is the core activity at Spark*. The handbook is called ‘How to: be a mentor’.
Developed in collaboration with Engage and the CHIC project, this handbook is built upon the successful mentoring service of Spark* at NTNU. It is part of a comprehensive collection of resources aimed at providing guidance for student-to-student mentoring programs. Our collective goal is to cultivate entrepreneurial skills and foster a mindset conducive to promoting student entrepreneurship on a global scale.
Key definitions
Mentoring service: Student-to-student mentoring organization
Mentor: Student sharing knowledge and experiences to help guide other students through their entrepreneurial journey
Mentee: Student sharing their entrepreneurial journey and learning through sparring with another student
What is Spark* NTNU?
Spark* NTNU is a free mentoring service for students with business ideas at NTNU, fostering innovation and entrepreneurship. Key achievements include:
- 570 student projects mentored since 2014
- €420,000 in funding from ANEO
- 30 employees, 70 active startups, and 70 alumni startups
Students can pitch for up to €2400 in funding and access Spark Coworking Space, along with free financial, legal, and IP-related support. The service organizes popular events like SparkUp Night, Join a Startup Night, and F**k Up Nights for learning from past mistakes.
Spark’s concept has successfully expanded to Nord University and Swedish universities, including Chalmers and Lund.
Core Activity
The goal of the mentoring organizations is to develop the students’ entrepreneurial mindset and skills by supporting them during their entrepreneurial journey. The role of the mentor is to provide guidance and support to the mentees. The role of the mentee is to share their experience and what they are learning through their journey with their mentor. The mentee’s perspective and learning journey gives the mentor new insight.
Mentoring is a two-way learning experience where both mentor and mentee share knowledge and grow together. In the article Students as educators, published by Engage Center, you can read more about the benefits of student-to-student mentoring.
The role of the mentor is to provide guidance and support to the mentees to help them pursue their ideas and guide them through the entrepreneurial journey. The most common topics that mentors discuss with their mentees are motivation and ambition, market research, and funding.
Other topics that the mentees often need help with are team-related issues like recruiting a well-functioning team and finding the right team composition. The team often needs help balancing product development and business development. The mentors set goals and milestones together with the startups to ensure that there is general progress. The startups also receive help with administrative matters like company establishment, economy, and applications.
Read more about mentoring in the other handbook called How to: Be a mentor.
Find Your Place in The Innovation Ecosystem
When you are starting out, you should map out the existing innovation ecosystem at your university. You can do this by talking to the students, professors, administration, and other relevant organizations.
Try to answer these questions:
Do the students feel the need for a mentoring service? Can we prove this need?
Are there existing startups on campus?
Who is making students interested in entrepreneurship? Can we work together?
Who do the students go to if they need help with their business idea today?
Where can you find students interested in entrepreneurship? Which organizations are they involved with today?
Which study programs involve innovation at your university today? Who teaches them? Who studies them?
Which engagement topics of innovation does the university support today?
After mapping out your university’s innovation ecosystem through these questions, you can use that information to figure out where there is room for your organization.
Remember that you want to contribute to give the best possible opportunities to the students, and therefore you are not competing with any other organization that also helps the students. You should build bridges and communicate early with the other organizations
both internally and externally connected to the universities innovation ecosystem. Anchor all your decisions in the university management, in the need of the students and in the local private business environment. This will prevent overlapping services and reduce the risk of opposition.
Building the Organization
Starting a mentoring service at your university is much like starting a business. In this section, we will present several ways of running the organization. The most important thing is to always ensure that the organization is mentoring startups. Everything else should be adapted and arranged around the mentoring.
To ensure that they can always offer a high-quality service with continuity, the organization should reward the mentors for their job. It is expected of the mentors that they are self-driven and work continuously. Since they are students themselves and time can be short, they should therefore be rewarded.
The reward should be of a character that makes them want to prioritize working as a mentor. An hour-based salary works well at NTNU because a lot of the students have a high alternative cost because of a lot of other job opportunities alongside studying. Other mentoring services reward in the form of academic scores, certificates, titles, or access to a network. It is important to give the employees added value in terms of networking, experience, and knowledge.
Which organizational model a mentoring service has, depends on their access to resources. That is why we have presented three different organizational structures. There are many more ways to do this, and it will depend on the resources available and regulations in the specific country.
1. Funded by the University and other institutions
Spark*NTNU is funded by both NTNU and other local, commercial partners. This makes the organization able to reward the employees for their job with an hour-based salary. This secures continuity in the organization and following up with the mentees is done efficiently.
2. Rewarding the employees by giving them credits
It is possible to make an organization where the mentors are not rewarded for their job with a salary, but with credits. This works for a student mass that takes their academic work seriously, but might not work everywhere, due to low student engagement.
3. Rewarding the employees by giving them a certificate for volunteer work.
They would get very useful experiences that they could put on their resumes. In addition, you can give the mentors titles like CEO, key account manager, or event manager according to the job they do, to give their resumes depth. To succeed with this sort of model, it could be wise to involve the students for a minimum of one semester to get their certificate.
Running the Organization
To build a stable and effective organization you need a good team. In the beginning, it is recommended to have a team of at least two or three members. Mentoring is the core business and should be in focus. The most important role in the organization is therefore the mentors. In the beginning, it is natural that all employees are mentors. One of the members should, in addition to being a mentor, take the role of the leader.
When the organization grows and has the resources needed, you can extend the organization to have people focusing on promoting the service, planning events, and helping startups with specific tasks and problems. Remember that all employees should sign a confidentiality agreement/NDA so the organization is a safe space for the startups to discuss ideas.
Mentors
The role of the mentor is to provide guidance and support to the mentees to help them pursue their ideas and guide them through the entrepreneurial journey, regardless of how mature the idea is. Both the mentee and the mentor can learn a lot from the experience, so the mentor should be eager to learn. As previously mentioned, you can read more about the role of the mentor in this handbook: How to: Be a mentor.
When recruiting mentors, think about how the different mentors would have contributed to giving the best offer to the mentees possible. Recruit people with different knowledge, experiences, and methods. There are also some specific qualities you can look for in a candidate. Mentors should have or want to acquire a coaching mindset. Working with people should appeal to them, and they should be motivated to learn from the process and be able to challenge established mindsets. If they do not have any previous experience with entrepreneurship, they should have an interest in learning more about it. What characterizes a good mentor is being able to work independently, being self-driven, and likes helping people succeed.
The leader
The leader’s key role is to ensure mentors can work efficiently by securing resources, recruiting competent staff, and fostering a positive organizational culture. They must build strong relationships with university organizations and ensure the service is visible and accessible.
Add-ons
As the organization grows, recruiting roles for marketing, events, and IT becomes valuable. Spark* NTNU also has a deputy head, head of mentors, and head of soft-funding.
A good place to start recruiting is to find out where students with an interest in entrepreneurship are today. You can ask if you can give a short presentation in classes that are about innovation or entrepreneurship. Maybe there is a coworking space or some organizations where innovative students go today, where you can hand out flyers and give information. Go to events that attract the most engaged and committed students and ask to set up a stand. It is always easiest to start where there are people who already have shown interest in entrepreneurship.
It is highly recommended to recruit a diverse group of people on all levels. This includes students from different study programs, gender, age, and cultural background.
At Spark, all leaders, administration, and a lot of the mentors are replaced by new employees every year in the spring semester.
Already in January, they hire a new leader, and this person leads alongside the previous leader in over a month before the previous leader leaves their position. After that, in February, they recruit the deputy head of the organization and the head of mentors.
In March, they recruit the new mentors and transfer the startups to the new mentors. This involves giving every new mentor a buddy, who is responsible for giving them the knowledge and the help they need to get comfortable with being a mentor. In addition, they have mentoring sessions with both new and previous mentors present, to make sure the startups get to know the new mentor in a comfortable setting. The new mentor can learn by observing the mentor and how they work with the different startups.
When the new employees are settled in May, the whole organization has a large social event where the new employees get to know the employees that are leaving. The point of this is to create a low threshold for asking previous employees for guidance and help in their new position. This also helps set the standard of how the organizational culture is and kicks off the next school year with a new generation of employees.
It is recommended for the organization to produce some resources that can be handed over to new employees. This could include an overview of the innovation ecosystem at the university and the different funding opportunities. You can collect experiences and tips from previous employees that can give the new employees a head start.
Make it easy for students to connect with the mentoring service. Clearly communicate that it’s free and open to all ideas. Building a strong reputation and brand from the start is essential.
Plan your communication strategy by identifying where students get information and tailoring your message to their needs. Use relevant channels with appealing visuals and language.
Create a unique graphical profile and logo to stand out. Canva is a helpful tool for design. Choose a name with an available domain and secure it early for future website setup.
In addition to the core activities, which is mentoring the students, there are a lot of different offerings that can be useful for the startups and for your organization as activities can give you a lot of attention from potential startups and mentors.
JASUN
This is short for Join a Startup Night and is an event that’s run once per semester at NTNU. The main purpose of the event is to facilitate networking between startups who want to recruit new team members and students who want to join a startup. The event consists of the startups pitching on stage for 3 minutes each. After that, there is a mingling session where the people interested in the different ideas can talk to the startups. All students at the university are welcome to the event. Video from JASUN at Spark NTNU in 2019.
Fuckupnight
This is an event where the focus is to learn from other startups’ mistakes. Several startups go on stage and share their experiences and tell others where they went wrong and what they would have done differently. All students are welcome to the event.
Spark up nights
This event aims to inspire the existing startups and mentors by booking several motivational speakers that share their own startup experiences. Often they put together speakers with different knowledge, like specific technology that could be relevant, social impact, or financial strategy. It is a social event where there is mingling and food after the presentations.
Courses
Spark* NTNU offers different courses like financial management, HR, and presenting techniques both for the startups and for the mentors. If there are any courses that are requested, Spark often invites people or organizations to arrange and teach the courses. An example is inviting a bank to give a short introduction to managing a startup economy.
Boost her project
Spark* NTNU has a side project that aims to raise the percentage of female entrepreneurs in the organization. Boost encourages female students to create their own ventures. They do this by creating a social network, hosting events, and by using social media to inspire.
Even though the employees mostly work independently, they must feel like a part of a team. It is important that all employees know each other, to lower the threshold to exploit each other’s knowledge. Spark* NTNU have some tips to ensure a good internal culture:
Meetings with all mentors every other week, with check-ins and the opportunity to ask questions to the other mentors. The point of this is to facilitate the exchange of knowledge and experiences, and that the mentors help each other. These meetings should be social events that the mentors enjoy going to.
Once a month, Spark NTNU has a meeting with the whole organization, including the ones working with promotion, events, administration, boosting female entrepreneurship, and soft-funding. This makes sure that the threshold to contact each other across departments is low. This is also a social event with food and mingling.
Have a Slack channel or another low threshold communication platform where people can post questions and get quick feedback from other employees.
During the whole year, Spark NTNU hosts several different team-building events for all employees. This can be everything from cabin trips to inviting all employees to eat cake together at lunchtime.
Invite an entrepreneur or investor that has a cool story to share and invite only the employees, so that they can experience that together.
Startup and operational costs depend on payroll size, event frequency, and organizational structure. Spark* NTNU’s main sponsor, local energy company ANEO, supports innovation and values connecting with the campus ecosystem and contributing locally. Similar companies are ideal for long-term sponsorships.
Initially, seek university funding for a semester to produce appealing results, such as the number of startups mentored. Potential sponsors include banks, innovation firms, and consultancies interested in the organization and its startups. The next section covers key selling points for recruiting sponsors.
Selling Points and Arguments for Recruiting a Sponsor
Spark* wants to be able to offer low-threshold mentoring to students at the university, as well as inspire and contribute to the local innovation ecosystem. In this section we present the commercial value of Spark*, and what selling points can be used when finding a sponsor for your mentor service:
A mentoring service enables students to build their own businesses and create value in the form of money, jobs and solving problems in society. There is a demand for more innovation and entrepreneurship both politically, economically and socially.
Students are in a phase of their lives where they are learning cutting edge knowledge that they can base their ideas on. They have flexible schedules, few other responsibilities and a high work capacity, which makes student entrepreneurs able to run fast with their business ideas. Spark* presents the opportunity for students to create new companies that in turn can contribute to the economy and potentially solve different challenges in society.
Spark* can help students increase their overall network. Students are given the opportunity to build networks across fields of study at their university. Students get the opportunity to connect a direct network to the business community and the innovation environment outside of the university. A broader network will help students develop their business ideas, and help their careers in the future.
The sponsor can contribute to the local innovation ecosystem. The mentoring service increases the number of successful startups. With a sponsor, the organization is able to contribute even more.
Spark* increase the number of jobs in the local community, and provide more employed students at the university. In Trondheim for instance, Spark * has contributed to strengthening Trondheim’s position as technology capital as there are several technology-related start-ups that seek mentoring through Spark*. Spark* organize events and guidance that lead to a strengthened innovation environment through inspirational lectures and workshops.
Spark* aims to foster future entrepreneurs and intrapreneurs by offering practical mentoring for students, which appeals to potential sponsors. It helps students apply academic theory in a business context, boosting engagement, ownership, and academic benefits. Students can continue projects with a supervisor and develop entrepreneurial skills useful for their studies and careers. Mentors also gain valuable experience, as highlighted in the article Students as educators by Engage Center.
The sponsor will through sponsoring Spark* gain exposure to three main groups at the university: students, staff, and the different start-up companies. This increases the sponsor’s position within a professional environment. Branding for the sponsor may happen through workshops, logos, and other contributions to the organization.
Sponsoring a well-known organization like Spark* increase the sponsor’s position in the recruitment of students as future employees. The start-ups created through Spark* are potential future business partners for the sponsor.
Contact Information
This guide is created by CHIC in collaboration with Engage NTNU. If you have questions, need help, or have feedback, you can reach us at:
Ingeborg Sofie Bogen: ingebosb@stud.ntnu.no
Olav Nikolai Meli Nymo: onnymo@stud.ntnu.no
Jostein Mauseth Rø: jostein.m.ro@stud.ntnu.no
Victoria Jenserud: victorgj@stud.ntnu.no
Harrshinny Vallipuram: harrshinny@gmail.no