In this Engage Talk, the panel explores how crowdfunding can be used to finance new businesses and entrepreneurial projects. Through a discussion between an entrepreneur, a crowdfunding platform representative, and a researcher, the video examines how crowdfunding differs from traditional investment and why it has become an attractive option for many startups. Using the Norwegian startup Cosgear as an example, the speakers share practical experiences of running a crowdfunding campaign and attracting investors. The discussion also considers what motivates people to invest, the benefits of building a community of supporters, and some of the challenges that companies may face along the way. The video provides a practical and accessible introduction to crowdfunding and its role in supporting entrepreneurship and innovation.
