Customer and Market Segment
A conversation with Roger Sørheim, Professor, NTNU
This is a short introductory video focusing on how to tell customers from users. Further defining and segmenting the market, relating customers and end users to these segments. Find suitable first customers and get valuable hints on how to price your product or service.
Photo Credit: Photo by Luke Chesser on Unsplash
Goals
- Defining who your customers are
- Distinguishing between customer and user
- Understanding your market segment
- Pricing your product or service