Customer and market segment

A conversation with Roger Sørheim 

Assistant Professor, NTNU

An introduction on how to tell customers from users. Further defining and segmenting the market, relating customers and end users to these segments. Find suitable first customers and get valuable hints on how to price your product or service. 


  • Defining who your customers are
  • Distinguishing between customer and user
  • Understanding your market segment
  • Pricing your product or service

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