Product-market fit
/0 Comments/in Introductory Videos Customer, Design Thinking, Market, Product-Market Fit, User, User-Centered Design /by Johanna NorumProduct-market fit
A conversation with Even Haug Larsen, Assistant Professor, NTNU
This video addresses people with their hair on fire, and how they can help you avoid the most common reasons startups fail. What do you need to create a new product and how can you find a market opportunity? Can you create demand for your product or service over time? Learn from the mistakes of others with examples of failed products and ask yourself the most important questions.
Goals
- Define a problem customers care about
- Locate customers with their hair on fire
- Examine your product-market fit
Related resources
User and customer research
/0 Comments/in Introductory Videos Confirmation Bias, Customer, Research, User, User-Centered Design /by Johanna NorumUser and costumer research
A conversation with Karolina Lesniak,
Ph.D. candidate, NTNU
Wondering why you should do user and customer research? This introductory video explains how to gain knowledge about your users and customers, and turn it into convincing arguments. Also discussing what can happen if you’re not aware of confirmation bias.
Goals
- Starting the exploratory phase
- Observation and conducting interviews
- Avoiding confirmation bias
- Hypothesis testing
Related resources
Design thinking
/0 Comments/in Introductory Videos Design Thinking, Idea Generation, MVP, User, User-Centered Design /by Johanna NorumDesign thinking
A conversation with Federico Lozano,
Assistant Professor, NTNU
How to use the design thinking approach to develop products and services addressing the real needs of people. Explaining why we need to understand humans on an emphatic level, build rapid prototypes and test early by interacting with actual users. This video breaks down the process and thoughts building the design thinking approach, focusing on the practical aspect of building something new.
Goals
- Learn how to use the design thinking approach to innovation
- Build valuable products and services
- Develop rapid prototypes
- Learn to dance with ambiguity