Design thinking

Design thinking

A conversation with Federico Lozano, 

Assistant Professor, NTNU

How to use the design thinking approach to develop products and services addressing the real needs of people. Explaining why we need to understand humans on an emphatic level, build rapid prototypes and test early by interacting with actual users. This video breaks down the process and thoughts building the design thinking approach, focusing on the practical aspect of building something new.


  • Learn how to use the design thinking approach to innovation
  • Build valuable products and services
  • Develop rapid prototypes
  • Learn to dance with ambiguity

Related resources

The Green Thing

This is a discussion-based exercise designed to introduce students to business models and business model design. The exercise promotes learning through several examples, and the discussion-based teaching enables the students…

Workshop Guide

Plan and facilitate your own workshops! Choose between a large variety of workshops for different purposes – ready to use.