Posts

Customer and market segment

Customer and market segment

A conversation with Roger Sørheim 

Assistant Professor, NTNU

An introduction on how to tell customers from users. Further defining and segmenting the market, relating customers and end users to these segments. Find suitable first customers and get valuable hints on how to price your product or service. 

Goals

  • Defining who your customers are
  • Distinguishing between customer and user
  • Understanding your market segment
  • Pricing your product or service

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Product-market fit

Product-market fit

A conversation with Even Haug Larsen, Assistant Professor, NTNU

This video addresses people with their hair on fire, and how they can help you avoid the most common reasons startups fail. What do you need to create a new product and how can you find a market opportunity? Can you create demand for your product or service over time? Learn from the mistakes of others with examples of failed products and ask yourself the most important questions.

Goals

  • Define a problem customers care about
  • Locate customers with their hair on fire
  • Examine your product-market fit

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User and customer research

User and costumer research

A conversation with Karolina Lesniak,

Ph.D. candidate, NTNU

Wondering why you should do user and customer research? This introductory video explains how to gain knowledge about your users and customers, and turn it into convincing arguments. Also discussing what can happen if you’re not aware of confirmation bias.

Goals

  • Starting the exploratory phase
  • Observation and conducting interviews
  • Avoiding confirmation bias
  • Hypothesis testing

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Design thinking

Design thinking

A conversation with Federico Lozano, 

Assistant Professor, NTNU

How to use the design thinking approach to develop products and services addressing the real needs of people. Explaining why we need to understand humans on an emphatic level, build rapid prototypes and test early by interacting with actual users. This video breaks down the process and thoughts building the design thinking approach, focusing on the practical aspect of building something new.

Goals

  • Learn how to use the design thinking approach to innovation
  • Build valuable products and services
  • Develop rapid prototypes
  • Learn to dance with ambiguity

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