Posts

Customer and market segment

June 9, 2022/0 Comments/in Introductory Videos Act, Challenge Customer, Market, User /by Johanna Norum

Customer, Market, User

Customer and market segment

A conversation with Roger Sørheim

Assistant Professor, NTNU

An introduction on how to tell customers from users. Further defining and segmenting the market, relating customers and end users to these segments. Find suitable first customers and get valuable hints on how to price your product or service.

Goals

Defining who your customers are

Distinguishing between customer and user

Understanding your market segment

Pricing your product or service

Related resources

Workshop Guide

User and customer research

The Green Thing

Product-market fit

June 9, 2022/0 Comments/in Introductory Videos Customer, Design Thinking, Market, Product-Market Fit, User, User-Centered Design /by Johanna Norum

Product-market fit

A conversation with Even Haug Larsen, Assistant Professor, NTNU

This video addresses people with their hair on fire, and how they can help you avoid the most common reasons startups fail. What do you need to create a new product and how can you find a market opportunity? Can you create demand for your product or service over time? Learn from the mistakes of others with examples of failed products and ask yourself the most important questions.

Goals

Define a problem customers care about

Locate customers with their hair on fire

Examine your product-market fit