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Engage Talk – Entrepreneurship and prototyping

Engage Talk - Entrepreneurship and prototyping

A conversation with Heikki Sjöman, Anne Lise

Øiesvold and Jeanette Grønnslett

Today’s topic is entrepreneurship and prototyping. Eirik Gjelsvik Medbø from Engage talks to researcher Heikki Sjöman from Engage, industrial designer Anne Lise Øiesvold from Føn Designlab and founding nurse Jeanette Grønnslett from Aune about what prototyping is. How do you prototype and can you use it as a tool for learning? The video is in Norwegian.

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Discover more of Engage SFU’s work within entrepreneurship and

innovation at engage-centre.no/

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Product-market fit

Product-market fit

A conversation with Even Haug Larsen, Assistant Professor, NTNU

This video addresses people with their hair on fire, and how they can help you avoid the most common reasons startups fail. What do you need to create a new product and how can you find a market opportunity? Can you create demand for your product or service over time? Learn from the mistakes of others with examples of failed products and ask yourself the most important questions.

Goals

  • Define a problem customers care about
  • Locate customers with their hair on fire
  • Examine your product-market fit

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Design thinking

Design thinking

A conversation with Federico Lozano, 

Assistant Professor, NTNU

How to use the design thinking approach to develop products and services addressing the real needs of people. Explaining why we need to understand humans on an emphatic level, build rapid prototypes and test early by interacting with actual users. This video breaks down the process and thoughts building the design thinking approach, focusing on the practical aspect of building something new.

Goals

  • Learn how to use the design thinking approach to innovation
  • Build valuable products and services
  • Develop rapid prototypes
  • Learn to dance with ambiguity

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