Posts
Customer and market segment
/0 Comments/in Introductory Videos Act, Challenge Customer, Market, User /by Johanna NorumCustomer and market segment
A conversation with Roger Sørheim
Assistant Professor, NTNU
An introduction on how to tell customers from users. Further defining and segmenting the market, relating customers and end users to these segments. Find suitable first customers and get valuable hints on how to price your product or service.
Goals
- Defining who your customers are
- Distinguishing between customer and user
- Understanding your market segment
- Pricing your product or service
Related resources
Product-market fit
/0 Comments/in Introductory Videos Customer, Design Thinking, Market, Product-Market Fit, User, User-Centered Design /by Johanna NorumProduct-market fit
A conversation with Even Haug Larsen, Assistant Professor, NTNU
This video addresses people with their hair on fire, and how they can help you avoid the most common reasons startups fail. What do you need to create a new product and how can you find a market opportunity? Can you create demand for your product or service over time? Learn from the mistakes of others with examples of failed products and ask yourself the most important questions.
Goals
- Define a problem customers care about
- Locate customers with their hair on fire
- Examine your product-market fit
Related resources
User and customer research
/0 Comments/in Introductory Videos Confirmation Bias, Customer, Research, User, User-Centered Design /by Johanna NorumUser and costumer research
A conversation with Karolina Lesniak,
Ph.D. candidate, NTNU
Wondering why you should do user and customer research? This introductory video explains how to gain knowledge about your users and customers, and turn it into convincing arguments. Also discussing what can happen if you’re not aware of confirmation bias.
Goals
- Starting the exploratory phase
- Observation and conducting interviews
- Avoiding confirmation bias
- Hypothesis testing