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Engage Talk – Entrepreneurship and crowdfunding

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Engage Talk - Entrepreneurship and crowdfunding

A conversation with Amalie Holt, Andreas

Rykkja and Vilde Hjelleset Bergam

Today’s topic is entrepreneurship and crowdfunding. Crowdfunding is a way of financing new business ventures using small amounts of capital from a large number of individuals. How does it work in real life and should more people choose this way of financing their ideas? We discuss startup’s options for success by choosing crowdfunding. Participants today are Amalie Holt from Folkeinvest, Andreas Rykkja from UiA Crowdfunding Research Centre and Vilde Hjelleset Bergam from the startup Cosgear. The video is in Norwegian.

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Discover more of Engage SFU’s work within entrepreneurship and

innovation at engage-centre.no/

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Customer and market segment

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Customer and market segment

A conversation with Roger Sørheim 

Assistant Professor, NTNU

An introduction on how to tell customers from users. Further defining and segmenting the market, relating customers and end users to these segments. Find suitable first customers and get valuable hints on how to price your product or service. 

Goals

  • Defining who your customers are
  • Distinguishing between customer and user
  • Understanding your market segment
  • Pricing your product or service

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Product-market fit

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Product-market fit

A conversation with Even Haug Larsen, Assistant Professor, NTNU

This video addresses people with their hair on fire, and how they can help you avoid the most common reasons startups fail. What do you need to create a new product and how can you find a market opportunity? Can you create demand for your product or service over time? Learn from the mistakes of others with examples of failed products and ask yourself the most important questions.

Goals

  • Define a problem customers care about
  • Locate customers with their hair on fire
  • Examine your product-market fit

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User and customer research

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User and costumer research

A conversation with Karolina Lesniak,

Ph.D. candidate, NTNU

Wondering why you should do user and customer research? This introductory video explains how to gain knowledge about your users and customers, and turn it into convincing arguments. Also discussing what can happen if you’re not aware of confirmation bias.

Goals

  • Starting the exploratory phase
  • Observation and conducting interviews
  • Avoiding confirmation bias
  • Hypothesis testing

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