Sustainability
/0 Comments/in Introductory Videos /by Johanna NorumA conversation with Elli Verhulst,
Associate Professor, NTNU
Why is sustainability important? How is it related to social and economic considerations? Create sustainable development and discover opportunities for change through sustainable business model strategies.
Goals
Triple bottom line
Life cycle thinking
Systems thinking
Sustainable business model strategies
Triple Layered Business Model Canvas
Related resources
Financing
/0 Comments/in Introductory Videos Funding, Investors /by Johanna NorumFinancing
A conversation with Roger Sørheim,
Professor, NTNU
How much funding is needed for your start-up to survive? Learn about different types of funding, why some are becoming increasingly popular and what type of funding you should choose for your company. How do you map out and prepare yourself for investors?
Goals
How to get the funding to survive
Learn about different types of funding
Find and reach the right investors for your start-up
Related resources
Team
/0 Comments/in Introductory Videos Interact, Reflect Teamwork /by Johanna NorumTeam
A conversation with Sigrid Brandshaug,
Ph.D. student, NTNU
This video explains how to form teams and enhance your chances to succeed together. It explores challenges and advantages in different types of teams, and how to develop and improve team efficiency.
Goals
- How to build a well-functioning team
- Value creation in teams
- Improving team efficiency
Related resources
IPR
/0 Comments/in Introductory Videos Intellectual Property Rights, IPR /by Johanna NorumIPR
A conversation with Haakon Thue Lie,
Assistant Professor, NTNU
Provides an overview of and explains the most important Intellectual Property Rights (IPR). Learn more about the tools you have to protect and remain in control of your assets, including the road from knowledge and know-how to intellectual assets. How can you capture the intellectual capital of a company and document the value?
Goals
- Protecting your idea
- Turning ideas into assets
- IPR as a means of gaining competitive advantage
Related resources
Customer and market segment
/0 Comments/in Introductory Videos Act, Challenge Customer, Market, User /by Johanna NorumCustomer and market segment
A conversation with Roger Sørheim
Assistant Professor, NTNU
An introduction on how to tell customers from users. Further defining and segmenting the market, relating customers and end users to these segments. Find suitable first customers and get valuable hints on how to price your product or service.
Goals
- Defining who your customers are
- Distinguishing between customer and user
- Understanding your market segment
- Pricing your product or service
Related resources
Product-market fit
/0 Comments/in Introductory Videos Customer, Design Thinking, Market, Product-Market Fit, User, User-Centered Design /by Johanna NorumProduct-market fit
A conversation with Even Haug Larsen, Assistant Professor, NTNU
This video addresses people with their hair on fire, and how they can help you avoid the most common reasons startups fail. What do you need to create a new product and how can you find a market opportunity? Can you create demand for your product or service over time? Learn from the mistakes of others with examples of failed products and ask yourself the most important questions.
Goals
- Define a problem customers care about
- Locate customers with their hair on fire
- Examine your product-market fit
Related resources
User and customer research
/0 Comments/in Introductory Videos Confirmation Bias, Customer, Research, User, User-Centered Design /by Johanna NorumUser and costumer research
A conversation with Karolina Lesniak,
Ph.D. candidate, NTNU
Wondering why you should do user and customer research? This introductory video explains how to gain knowledge about your users and customers, and turn it into convincing arguments. Also discussing what can happen if you’re not aware of confirmation bias.
Goals
- Starting the exploratory phase
- Observation and conducting interviews
- Avoiding confirmation bias
- Hypothesis testing
Related resources
Design thinking
/0 Comments/in Introductory Videos Design Thinking, Idea Generation, MVP, User, User-Centered Design /by Johanna NorumDesign thinking
A conversation with Federico Lozano,
Assistant Professor, NTNU
How to use the design thinking approach to develop products and services addressing the real needs of people. Explaining why we need to understand humans on an emphatic level, build rapid prototypes and test early by interacting with actual users. This video breaks down the process and thoughts building the design thinking approach, focusing on the practical aspect of building something new.
Goals
- Learn how to use the design thinking approach to innovation
- Build valuable products and services
- Develop rapid prototypes
- Learn to dance with ambiguity
Related resources
Knowledge and resources
/0 Comments/in Introductory Videos Resources, Value Creation /by Johanna NorumKnowledge and resources
A conversation with Øystein Widding,
Assistant Professor, NTNU
This video covers different types of resources and how to exploit these. In particular, knowledge is discussed as a means of innovation. Trying to answer what the most important resources in our modern society are, as well as how to identify gaps in your own resource base.
Goals
- Insight in sources to gain business knowledge
- Overview of resources needed to start a business
- How to divide your resources
- Distinguish between explicit and tacit knowledge