Entries by Johanna Norum

IPR

June 9, 2022 /0 Comments/in , /by

IPR

A conversation with Haakon Thue Lie, 

Assistant Professor, NTNU

Provides an overview of and explains the most important Intellectual Property Rights (IPR). Learn more about the tools you have to protect and remain in control of your assets, including the road from knowledge and know-how to intellectual assets. How can you capture the intellectual capital of a company and document the value?

Goals

  • Protecting your idea
  • Turning ideas into assets
  • IPR as a means of gaining competitive advantage

Related resources

Customer and market segment

June 9, 2022 /0 Comments/in , , , /by

Customer and market segment

A conversation with Roger Sørheim 

Assistant Professor, NTNU

An introduction on how to tell customers from users. Further defining and segmenting the market, relating customers and end users to these segments. Find suitable first customers and get valuable hints on how to price your product or service. 

Goals

  • Defining who your customers are
  • Distinguishing between customer and user
  • Understanding your market segment
  • Pricing your product or service

Related resources

Product-market fit

June 9, 2022 /0 Comments/in , , , , , /by

Product-market fit

A conversation with Even Haug Larsen, Assistant Professor, NTNU

This video addresses people with their hair on fire, and how they can help you avoid the most common reasons startups fail. What do you need to create a new product and how can you find a market opportunity? Can you create demand for your product or service over time? Learn from the mistakes of others with examples of failed products and ask yourself the most important questions.

Goals

  • Define a problem customers care about
  • Locate customers with their hair on fire
  • Examine your product-market fit

Related resources

User and customer research

June 9, 2022 /0 Comments/in , , , , /by

User and costumer research

A conversation with Karolina Lesniak,

Ph.D. candidate, NTNU

Wondering why you should do user and customer research? This introductory video explains how to gain knowledge about your users and customers, and turn it into convincing arguments. Also discussing what can happen if you’re not aware of confirmation bias.

Goals

  • Starting the exploratory phase
  • Observation and conducting interviews
  • Avoiding confirmation bias
  • Hypothesis testing

Related resources

Design thinking

June 9, 2022 /0 Comments/in , , , , /by

Design thinking

A conversation with Federico Lozano, 

Assistant Professor, NTNU

How to use the design thinking approach to develop products and services addressing the real needs of people. Explaining why we need to understand humans on an emphatic level, build rapid prototypes and test early by interacting with actual users. This video breaks down the process and thoughts building the design thinking approach, focusing on the practical aspect of building something new.

Goals

  • Learn how to use the design thinking approach to innovation
  • Build valuable products and services
  • Develop rapid prototypes
  • Learn to dance with ambiguity

Related resources

Knowledge and resources

June 9, 2022 /0 Comments/in , /by

Knowledge and resources

A conversation with Øystein Widding, 

Assistant Professor, NTNU

This video covers different types of resources and how to exploit these. In particular, knowledge is discussed as a means of innovation. Trying to answer what the most important resources in our modern society are, as well as how to identify gaps in your own resource base. 

Goals

  • Insight in sources to gain business knowledge
  • Overview of resources needed to start a business
  • How to divide your resources
  • Distinguish between explicit and tacit knowledge

Related resources

Effectuation and causation

May 20, 2022 /0 Comments/in /by

Effectuation and causation

A conversation with Even Haug Larsen, Assistant Professor, NTNU

This is a short introductory video focusing on effectual and causal thinking. It should be used together with the suggested reflection activity presented below, and further be combined with both a lecture focusing on the importance of reflection as well as a deeper insight to entrepreneurship and entrepreneurial mindset.

Goals

  • Understand the concept entrepreneurial mindset
  • Get a brief introduction to effectuation and causation
  • Get insight to what a predictive model is and its limitations
  • Introduction to the bird in hand principle
  • Complete a reflective activity focusing on your own skills and knowledge

Related resources